Sustainable Livelihood & Environment

Sustainable Livelihood & Environment

EU4Shirak: Wool for Jobs

Amasia Wool Factory 

Together with our partners we designed an intervention to revive and modernise the wool value chain and the arts of wool crafts in Shirak region. Acting as a motor for job creation and Small and Medium Enterprises (SME) development, this initiative is supposed to increase employment and economic competitiveness of actors within, the crafts sector in Shirak region, contributing in particular to women empowerment.

As one of the main outcomes of the project Amasia Wool Factory was established. Wool specialists from Europe and Armenia organized trainings for future employees of the factory and other members of the community willing to get involved in the development of the newly established wool value chain. 

Within the project, 4 new SMEs received financial and training support and more to join soon. 

This project contributes the production of high-quality yarn processed industrially and semi-manually while it improving design and production of woollen products based on local traditional know-how and adapting them to current and future domestic and international market fashion trends.

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EU4Tourism: Outdoor adventures on the historic trails in Syunik 

Legends Trail 

This project with the support of European Union empowers civil society groups in Syunik region to take a more active part in reducing poverty through local tourism development. The project supports communities located in and around Goris and Kapan in further development of their tourism potential. It involves civil society organisations, village/community-based groups (including youth groups, women’s groups etc.), individual or family-run small enterprises (existing and start-ups) and students from the upcoming Master Programme on Tourism Management at Goris University and other universities in Armenia. The focus is on supporting the rural population in villages that has not benefited from tourism infrastructure investments thus far.

Within the project the Legends Trail was made: it is a hiking route spanning about 200+ km from Khndzoresk to Khustup, facilitating exploration of many of the impressive natural and cultural heritage sites in the area, as well as an approach to developing and promoting alternative, eco-friendly tourism by the rural communities living along the route and creating opportunities for them to benefit from the growing influx of tourists to Armenia.

This new tourist route between Goris and Kapan has scouted, mapped and marked by local community members and tourism experts, students and volunteers. 

The project has also collected local legends and traditions with support by experts from Goris and Kapan museums, which has inspired the name of the Legends Trail. They will soon be translated in three foreign languages and included in promotional activities.

Within the project, 19 sub-grants have been distributed to support community-led initiatives and individual or family-run small enterprises in villages along the trail. 10 sub-grants to be distributed soon.

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Past aid programmes

Reduce! Reuse! Become a friend of Nature

Reduce! Reuse! Become a friend of Nature

We initiated the “Reduce! Reuse! Become a friend of Nature!” project aiming to contribute to lasting reduction in single-use plastic consumption in Armenia with funding from the British Embassy Yerevan.

The main focus of the project with an inspiring name “Reduce! Reuse! Become a friend of Nature!” is to motivate people to switch from single-use plastic bags to a more sustainable alternative in form of more environmentally friendly reusable bags. This is to be achieved thanks to the knowledge of behavioural change experts who visited Armenia and advised the most suitable way to motivate local people to adopt a new habit.

To improve the situation and encourage more people to carry their own bag, the project team designed new convenient and fashionable line of reusable bags fitting every lady’s purse or gentleman’s pocket.

In frames of the project a survey conducted, the reuslts if which were used to design the promotion campaing and reusable bags as well. The full study is available HERE.

We donated some of the new reusable bags to partner organisations and is actively encouraging everyone to make use of them. If all the establishments made use of reusable shopping bags part of their corporate culture, we could soon witness improvements in plastic waste management in Armenia. 

Well-known actors, beloved teachers of Syunik region as well as doctors and other citizens already joined the single- use plastic bag reduction campaign. It is time for us all to unite for cleaner and healthier Armenia.